Dark And Lovely Color Intensity Anti Dryness Permanent Hair Colour Magic Plum

Dark and Lovely Color Intensity Anti-Dryness Permanent Hair Colour — Magic Plum delivers vibrant, long-lasting plum pigment with salon-quality care. Formulated with an anti-dryness complex, this permanent hair colour infuses strands with intense, multi-dimensional plum tones while nourishing the hair to reduce breakage and frizz. Its creamy, easy-to-apply formula ensures even coverage from root to tip and covers greys for a flawless finish that stays true wash after wash. Ideal for textured and chemically treated hair, Magic Plum leaves hair softer, shinier, and visibly healthier-looking. Easy-to-follow application and reliable colour payoff make it perfect for at-home colouring and colour-conscious shoppers seeking bold, fashion-forward results.

Key benefits:

Rich, multi-dimensional Magic Plum shade for bold, long-lasting colour

Anti-dryness complex nourishes hair and reduces frizz

Permanent formula with 100% grey coverage

Creamy texture for even application and minimal mess

Leaves hair soft, shiny, and more manageable

How to use (short): Mix and apply from root to tip on dry hair, process as directed, rinse until water runs clear, and use the included conditioning treatment to lock in shine and moisture.

Why choose this: Choose Dark and Lovely Color Intensity Magic Plum for a statement-making plum hue plus salon-level care that protects and conditions—perfect for those wanting vibrant, resilient colour without the dry, brittle finish.